The conference was held by the organization of the “Creative Europe” Georgia office and supported by the Ministry of Education, Science, Culture and Sport of Georgia. Within the framework of the conference, Creative European Beneficiaries shared their experience of participating in the EU program, as well as the professionals of the culture and audiovisual sector interested in the program. Parallel Traces Project raised interest among the guests and got positive feedback.

Israeli House is a unique project that serves as a platform to achieve solidarity by public diplomacy and enhance the cooperation between Israel and friendly states, as well as to create a positive image of Israel by open disclosure of the Israeli Government’s policies. It opened in Tbilisi in 2013 and since then regularly holds lectures, meetings, exhibitions, presentations, introductory seminars about achievements of Israel in various spheres – cultural, economic, business, medicine, new technologies, political life, etc.

​Israeli House is member of European Alliance for Israeli (EAI) and The European Association for the Preservation and Promotion of Jewish Culture and Heritage (AEPJ), which is working under the auspices of Council of Europe.

In the framework of Parallel Traces project, Israeli House of Tbilisi, together with the other local partners, will curate the local competition of digital artwork about the Jewish Heritage and subsequently organize the art exhibition in Tbilisi.

Victor Sorenssen, director of the AEPJ, and Stefanie Thomas, Project Manager of CUMEDIAE have jointly presented the “Parallel Traces: A new lens on Jewish Heritage” at the panel dedicated to the strategies to ensure sustainability of funded projects. Along with the general overview, objectives and impacts of “Parallel Traces”, the speakers shared their successful experience of developing the strategies of audience engagement used for this particular project. In fact, by combining the stakeholders’ networks, local communities, social media and new augmented reality application, the project can disseminate information on different levels, covering thus a wide range of target audience and effectively spreading its values. The presentation raised a lot of interest among the participating public and encouraged a very suggestive debate on new models of approach to heritage and the key role played by this type of projects in today’s Europe.

Jewish heritage issues were also raised during the UNESCO meetings of the conference. The president of the AEPJ, Francois Moyse shed light on different Jewish heritage sites, synagogues, cemeteries, mikvaot, historically contextualizing the Jewish presence in Luxembourg, one of the partner cities of the project.

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During the next three years, the Parallel Traces project will discover, rethink and raise awareness about the European Jewish Heritage as an integral part of European history. This ambitious aim will be reached through different mechanisms reinforced by off-line and online communication activities addressed in particular but not only to the areas of influence of our local partners.

A pan-European call, open to creative people throughout Europe, but focused on participating localities represented by local partners of the consortium, will provide an opportunity for the creation of original digital photographic and audiovisual artwork. This original digital artwork related to Jewish heritage will represent valuable artistic material and, presented in specific exhibitions, which benefit from strong cross-border visibility, thus contributing in a very concrete manner to the transnational circulation of cultural and creative works.

Moreover, a new augmented reality app will be created with the scope of uncovering, rethinking and understanding the Jewish heritage in the urban environment.

The sessions were targeted around the working methodology for European cultural projects and sharing experiences and objectives with other organizations that have been selected.

Parallel Traces is a cross-cutting, collaborative, pan-European project that offers a renewed look at the significance of Jewish heritage today to create a new window that provides an original and rigorous perspective on the past, present and future of European Jewish history.

The project will discover, rethink, and raise awareness about the European Jewish Heritage as an integral part of European history through different mechanisms: a call for artists, offline and online communication activities, and the development of a new app.

Co-funded by the Creative Europe programme of the European Union, the project presents a well-defined consortium that brings together 8 organisations from 5 EU and 2 non-EU countries. The consortium, led by The European Association for the Preservation and Promotion of Jewish Culture and Heritage (AEPJ) based in Luxembourg, also includes Culture and Media Agency Europe aisbl (Belgium), Imascono Art S.L. and local partners Patronat Call de Girona (Spain),Tacka Kommukacije (Serbia), Tarbut Foundation (Romania), Bente Kahan Foundation (Poland) and Israeli House (Georgia).

Creative Europe is the European Commission’s framework programme for support to the culture and audiovisual sectors. It aims to help the cultural and creative sectors seize the opportunities of the digital age and globalisation; enable the sectors to reach their economic potential, contributing to sustainable growth, jobs, and social cohesion; give Europe’s culture and media sectors access to new international opportunities, markets, and audiences.